A quick review of ten local small business websites by me revealed that seven did not have a professional head shot as their ‘about me’ image. Two had blurred head shots. Only one had a decent head shot image that reflected the quality and content of their website.
This an opportunity missed by most businesses to get more custom, increase turnover and increase profits. It can easily be rectified by me taking your head shot at an affordable price.
Below are my four reasons why you should have a professional quality head shot:-
You only get one chance to make a good first impression – Get a professional head shot
First impressions are vital in business. You never get a second chance to make a first impression. Customers will look at your website and make a quick judgement about you and whether to do business with you.
Blurred or poorly lit head shots look unprofessional. You need a decent head shot to look professional, trustworthy and friendly. Otherwise you’ll loose potential customers.
Photographs Enhance Your Website Content
The content of your website may be excellent and explain in great detail how you can help your customers. However if your head shot is missing your website looks impersonal and this could be a major reason why you fail to convert customers.
People buy from people. Your head shot is part of your brand. It informs who you are and the standards you represent.
Customers are most likely to connect with an image of a person than a logo. Also use of the same image on different social media platforms and guest blogs reinforces your brand.